![]() The Arts and Crafts Movement of late-19th century, partially in response to the excesses of Victorian typography, aimed to restore an honest sense of craftsmanship to the mass-produced goods of the era. The first logo to be trademarked was the Bass red triangle in 1876. As printing costs decreased, literacy rates increased, and visual styles changed, the Victorian decorative arts led to an expansion of typographic styles and methods of representing businesses. Playful children's books, authoritative newspapers, and conversational periodicals developed their own visual and editorial styles for unique, expanding audiences. Innovators in the visual arts and lithographic process-such as French printing firm Rouchon in the 1840s, Joseph Morse of New York in the 1850s, Frederick Walker of England in the 1870s, and Jules Chéret of France in the 1870s-developed an illustrative style that went beyond tonal, representational art to figurative imagery with sections of bright, flat colors. Artistic credit tended to be assigned to the lithographic company, as opposed to the individual artists who usually performed less important jobs.Ī coin from early 6th century BC Lydia bearing the head of a roaring lion with sun rays Consultancies and trades-groups in the commercial arts were growing and organizing by 1890, the US had 700 lithographic printing firms employing more than 8,000 people. The arts were expanding in purpose-from expression and decoration of an artistic, storytelling nature, to a differentiation of brands and products that the growing middle classes were consuming. ![]() Simultaneously, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books, to bold, ornamental typefaces used on broadsheet posters. 600 BCE), trans-cultural diffusion of logographic languages, coats of arms, watermarks, silver hallmarks, and the development of printing technology.Īs the industrial revolution converted western societies from agrarian to industrial in the 18th and 19th centuries, photography and lithography contributed to the boom of an advertising industry that integrated typography and imagery together on the page. Numerous inventions and techniques have contributed to the contemporary logo, including cylinder seals ( c. Etymologyĭouglas Harper's Online Etymology Dictionary states that the term 'logo' used in 1937 "probably a shortening of logogram". At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand. By extension, the term was also used for a uniquely set and arranged typeface or colophon. "The" in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. ![]() It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark. Coat of arms of the Chiswick PressĪ logo (abbreviation of logotype from Ancient Greek λόγος (lógos) 'word, speech', and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. For other uses, see Logo (disambiguation). This article is about the graphic mark or emblem.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |